Renault Film Heroes by Neogama

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Industry Cars
Media Film
Market Brazil
Agency Neogama
Chief Creative Officer Alexandre Gama
Creative Director Marcio Ribas, Fabio Mozeli
Art Director Rommel Vaz, Gabriel Marcondes
Copywriter Rafael Zoehler, Marcelo Carvalho
Production Primo Buenos Aires
Director Santiago Dulce
Released August 2017

Credits & Description

Agency: Neogama
Client: Renault
Chief Creative Officer: Alexandre Gama
Creative Director: Fabio Mozeli, Márcio Ribas
Copywriter: Marcelo Carvalho, Rafael Zoehler
Art Director: Gabriel Marcondes, Rommel Vaz
Head of Production: Mariah Bayeux
Agency Producer: Paula Alimonda
Account: Fabio Losso, Rodrigo Moraes
Planner: Albano Neto
Media: Luiz Gini

Production Company: PBA CINEMA
Director: Jonathan Gurvit
Co-director: Santiago Dulce
Film Editor: Rami D'Aguiar
Post Production: Framestore
Sound Design: Satélite Áudio
Marvel Partnerships: Chris Lisciandro, Greg Gustin

Visual Effects Framestore
Creative Director Ben West
VFX Producer Morgan MacCuish
CG Supervisor Kevin Baker
Shoot Supervisor David Hulin
VFX Supervisor James Healy
Animation Lead Shayne Ryan
Animator Kevin Rooney, Jessie Wang, Xavier Coton, Stew Burris, Evan Harbuck
FX Lead Nate Usiak
FX Michelle Lee, Arrev Chantikian, Viviana Mora
Lighting Lead Yuo Tengara
Lighter Jon Tojek, Isaiah Palmer, Dustin Colson, John Cook
Compositing Lead JD Yepes
Compositor Tim Gutierrez, Josh Guillaume, Alex Unruh, Alejandro Villabon, Kingsley Rothwell
Generalist Soren Barton, Yayu Chen, Mel Wong, Joel Durham, Rob Garcia
Look Dev & Groom Jessica Groom
Rigging Lead Wade Ryer
Cameras & Tracking Sean Dollins, Todd Herman
Concept Art Daniel Demirdjian
VFX Editor Humberto Reynaga
VFX Assistant Editor Jake Keller, Alexandra Wysota
VFX Coordinator Jose Alvarado
Colourist Beau Leon
Colour Assistant Jonah Braun, Weiyi Ang

Kwid | Heróis
He is green, big, extremely strong and runs through some of the most famous landmarks of Sao Paulo to save the city from a major catastrophe. The Hulk, one of Marvel’s most famous characters, is selected for the first time in Latin America for a commercial. Created by NEOGAMA for the release of the Renault KWID, the superhero stars the release campaign for the SUV of compacts, that lands in brazilian market on august.
The script for the commercial was widely discussed between NEOGAMA, Renault and Marvel, in a joint work that took more than four months to be done. In the film, set in Sao Paulo, the Hulk and the KWID star in an action script, passing by places like Minhocao, Paulista Avenue and an epic climb in the Altino Arantes building – Banespa. In the way, the new car is placed in situations that highlight some of its features, like sturdiness, higher ride height and design and other characteristics of an SUV.

To transform the fantastic realism in a feeling that the hero is indeed at the streets of Sao Paulo, the film gets the post production (3D) from the british Framestore, responsible for the special effects of many blockbuster movies, like Avatar, Harry Potter and Avengers: The Age of Ultron, among others.
Director, Partnerships – Marvel Partnerships Chris Lisciandro
Promotions Project Manager – Marvel Partnerships Greg Gustin
Franchise Promotional Partnerships – Marvel Studios Adam Davis