Renault: The essay by Publicis Conseil Paris for Renault

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Renault: The essay

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Industry Cars
Media Film
Market France
Agency Publicis Conseil Paris
Director Laurent Tirard
Art Director Mathieu Vinciguerra
Copywriter Olivier Dermaux
Account Supervisor Edouard Pacreau
Released May 2011

Credits & Description

Category: Cars
Advertiser: RENAULT
Product/Service: KANGOO
Agency: PUBLICIS CONSEIL
Production Company: DONNA PRODUCTIONS, Paris, FRANCE
Date of First Appearance: Mar 17 2011
Chief Creative Officer: Olivier Altmann
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Agency Producer: Nathalie Levincent/Pierre Marcus (Wam)
Account Supervisor: Edouard Pacreau
Advertiser's Supervisor: Stephen Norman/Bruno Travade/Celine Halbard-Genet/Thierry Tillier
Director: Laurent Tirard
Post Production: Wam
Music: Beach Boys/« Surfin Usa »
Account Manager: Aurore Duhamel/Gregoire Verdet/Adeline Blanc
Director Of Photography: Christophe Beaucarne

English Description
The new campaign establishes the model as the right vehicle for families who are always busy, and always ready to go. With the strapline, “And what are you doing next weekend?” this campaign illustrates this family activity in a funny, laid-back way with a surprising composition that a child hands in to his teacher. Directed by Laurent Tirard, this funny film broadcast online then on TV, demonstrated that ultimately there are weekends and then there are Kangoo weekends.