Renault Film RUGBY by Publicis Conseil Paris, Quad

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Industry Cars
Media Film
Market France
Agency Publicis Conseil Paris
Director Shaun Severi
Creative Director Emmanuel Lalleve, Florent Imbert
Art Director Ludovic Marrocco
Copywriter Damien Calla, Sergio Alonso Anastasia Garraza
Producer Olivier Rohde, Isabelle Darroman
Account Supervisor Stephane Gaillard
Agency Quad
Released February 2011

Credits & Description

Category: Cars
Advertiser: RENAULT
Product/Service: MEGANE XV DE FRANCE
Production Company: QUAD, Paris, FRANCE
Date of First Appearance: Feb 5 2011
Chief Creative Officer: Olivier Altmann
Creative Director: Florent Imbert/Emmanuel Lalleve
Copywriter: Damien Calla/Sergio Alonso
Art Director: Ludovic Marrocco
Agency Producer: Guillaume Delmas/Pierre Marcus (Wam)
Account Supervisor: Stephane Gaillard
Advertiser's Supervisor: Guillaume Josselin/Isabelle Fossecave/Olivier Bourquin
Producer: Olivier Rohde/Isabelle Darroman
Director: Shaun Severi
Post Production: Wam
Account Manager: Florent Moignard/Benjamin Merllie/Adeline Blanc
Planner: Bruno Planty
English Description
Renault decided to continue the series started last year in which Renault engineers and French rugby players starred. This year, the Renault engineers want to put the French XV Mégane through the ultimate test: they put the car and the three players inside into a huge centrifuge, worthy of a space centre. Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet are so astounded by the quality and sophistication of the French XV Mégane that they aren’t even aware of the test that they are undergoing.