Renault Twingo: Big Day by Publicis Conseil Paris for Renault

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Renault Twingo: Big Day

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Industry Cars
Media Film
Market France
Agency Publicis Conseil Paris
Director Xavier Giannoli
Creative Director Olivier Altmann
Art Director Yves Sarhadian
Copywriter Benjamin Karsenti
Account Supervisor Edouard Pacreau, Patrick Lara
Released January 2012

Credits & Description

Category: Cars
Advertiser: RENAULT
Product/Service: TWINGO
Agency: PUBLICIS CONSEIL
Production Company: IRENE, Paris, FRANCE
Chief Creative Officer: Olivier Altmann
Executive Creative Director: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Benjamin Karsenti
Art Director: Yves Sarhadian
Agency Producer: Pierre Marcus/Nathalie Levincent/Fredérique Le Goff (Wam)
Account Supervisor: Patrick Lara/Edouard Pacreau
Advertiser's Supervisor: Stephen Norman/Bruno Travade/Dominique Musset/Andreea Culcea/Fleuryse Girot
Director: Xavier Giannoli
Sound Design/Arrangement: Wam
Music: “whistle “ By Sporto Kantes
Account Manager: Claire Roy-Thermes/Gregoire Verdet/Sylvie Tavares/Helene Duvoux Mauguet
Planner: Helene Duvoux Mauguet
Director Of Photography: Adam Marsden
Account Manager: Claire Roy-Thermes/Gregoire Verdet/Sylvie Tavares/Helene Duvoux Mauguet
Planner: Helene Duvoux Mauguet
Director Of Photography: Adam Marsden

English Description
Big Day

A man, in his fortys, is driving a twingo. Sitting next to him is his 25 year old daughter. They are going to a wedding. The father parks the car in front of the town hall, as they get out their friends and family applaude. Once inside, the father walks his daughter down the aisle. As they get closer to the groom, the daughter stops, and says to her father : « Congratulations dad ». She goes to her seat.
The father joins the groom, they are the ones getting married.
We see them leave the building holding hands under thunderous applause.