Renault Film DRIVE IN by Publicis Conseil Paris

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Industry Cars
Media Film
Market France
Agency Publicis Conseil Paris
Director Xavier Giannoli
Art Director Mathieu Degryse Et Yves-Eric Deboey
Account Supervisor Edouard Pacreau
Production Irene
Released January 2011

Credits & Description

Category: Cars
Advertiser: RENAULT
Product/Service: TWINGO MISS SIXTY
Production Company: IRENE, Paris, FRANCE
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Agency Producer: Nathalie Levincent/Pierre Marcus (Wam)
Account Supervisor: Edouard Pacreau
Advertiser's Supervisor: Stephen Norman/Patrick Fourniol/Vanessa Lasnier/Sophie Groussard
Director: Xavier Giannoli
Music: Sporto Kantes/Whistle
Account Manager: Claire Roy-Thermes/Grégoire Verdet/Sylvie Tavares
Planner: Sophie Benkemoun
Director Of Photography: Patrick Duroux

English Description
Since 2008 and the launch of the “We live in modern times” campaign, Renault Twingo has continued to pursue its image as a contemporary, cross-generational icon with some original campaigns: “Drag Queen” and “The poster” in 2008, then “Coming late” and “Condom” in 2010. In the same vein, Publicis is launching a new, iconic campaign to promote the latest limited edition – Twingo Miss Sixty – an exciting, modern car that proudly shows off its very girly pink colour. The new film, “Drive In” takes a humorous look at the changes in society and shows a firm desire to reach out to a more feminine audience. With the legendary Twingo sharpness, this film shows two liberated, self-confident young women who think nothing of using their charm to get what they want or to see men as a bit of eye-candy.