Welcome South Africa to Argentina. by Awards Cine for Renault

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Welcome South Africa to Argentina.

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Industry Tires
Media Film
Market Argentina
Agency Awards Cine
Director Matias Goldberg
Creative Ezequiel Orlandi - Sebastián Visco, Ignacio Mendiola - Laura Visco
Production LASP
Released August 2012

Credits & Description

The launch of Renault as a new Official Sponsor of the Pumas coincided with one of the great historical moments of the Argentine Rugby. After many years of negotiations, we were allowed to participate in the Tri-Nations Rugby Championship now. The superpowers of Rugby will be coming to compete in our country for the first time.

The campaign, then, is dedicated and designed for them. That's why these ads will be seen first in different media of South Africa, New Zealand and Australia with a clear message: "Welcome to our country, but beware, it is our home."

Starting today, South Africans will begin to see a short advertisement in which Renault presents our country, our landscapes, our people and our Pumas This commercial premiered in Argentina on Saturday 18 August, day of the encounter with the Springboks.

Creative General Directors: Fabio Mazia, Marcelo Vergara
Creative Directors: Laura Visco, Visco Sebastian
Creative: Ezequiel Orlandi, Ignacio Mendiola
By Agency Producer: Marion Lorschy
Account Director: Fabian Wencelblat
Account Executive: Natasha Yasbitzky
Responsible for client: Laurent Diot, Marcelo De Carlo, Luis Mueller.
Studio: Awards Cine
Director: Matias Goldberg
Director of Photography: Martín Mohadeb
Executive Producers: Tomás Chester / Rambo Damiano
Line Producer: Wada Gallardo
Post: Gabi Lopez
Post Production House: LASP
Sound: Control Z
Music: Federico Campbell