Renew Life Film Being Human Takes Guts by FCB Chicago

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Being Human Takes Guts

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Industry Vitamins & Diet Complements
Media Film
Market United States
Agency FCB Chicago
Chief Creative Officer Liz Taylor
Associate Creative Director Boris Nurko
Creative Director Juli Cola, Lisa Savage, Mandi Bright
Art Director Franki Geib
Copywriter Kate Cullen
Production World War Seven
Director Luis Ernesto Peña
Released June 2017

Credits & Description

Living life takes guts. But living your best life takes strong, healthy guts. Being Human Takes Guts sheds light on the power that lives inside of us all. We want to celebrate the human spirit while educating people on the amazingness that literally lives in our gut and the power of probiotics. The spot features real people with real stories that show all sides of being human. Agency: FCB, Chicago
Media: TV/ Film
Category: Health & safety
Client: The Clorox Company/ Renew Life
Agency: FCB Chicago
Production: World War Seven
Country: United States of America
Director: Luis Peña
Chief Creative Officer: Liz Taylor
Creative Director: Mandi Bright
Creative Director: juli cola
Creative Director: Lisa Savage
Group Creative Director: Lisa Bright
Copywriter: Kate Cullen
Art Director: Franki Geib
Producer: Michael Begovich
Producer: Claire Deady
Executive Producer: Lindsay Tyler
Executive Producer: Josh Ferrazzano
Strategist: Samira Shahabuddin
Editing Company: Lord and Thomas
Editor: Steve Immer
Music Director: Stump Mahoney
SVP, Director of Integrated Production: Will St. Clair
Talent Curator: Liz Howell 
VP, Director of Social Media: Nicole Emerick
EVP, Group Management Director: Cary Pierce
VP, Management Director: Alex Jokanovic
 VP, Marketing: Craig Stevenson
Director of Marketing: Katie Keil
Associate Brand Director: Jenn Finigan
Group Manager of PR and Digital: Jen Reilly
Associate Director, Advertising & Comm Production: Boris Nurko
Group Manager, Talent & Rights Management: Tricie Evans
Description:
Living life takes guts. But living your best life takes strong, healthy guts. Being Human Takes Guts sheds light on the power that lives inside of us all. We want to celebrate the human spirit while educating people on the amazingness that literally lives in our gut and the power of probiotics. The spot features real people with real stories that show all sides of being human.