Reseau Ferré De France: Tomorrow on track Today by W Atjust for Reseau Ferre De France

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Industry Transport, travel & tourism
Media Film
Market France
Agency W Atjust
Production Paranoid Projects
Director Thierry Poiraud
Art Director Ivan Pierens
Copywriter Thomas Stern
Producer Pascale Scetbon
Account Supervisor Francois Lamotte
Released September 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: RÉSEAU FERRÉ DE FRANCE
Product/Service: TRANSPORT
Agency: W&CIE
Production Company: PARANOID, Paris, FRANCE
Executive Creative Director: Ivan Pierens/Thomas Stern
Creative Director: Ivan Pierens/Thomas Stern
Copywriter: Thomas Stern
Art Director: Ivan Pierens
Agency Producer: Annie Moysan
Account Supervisor: François Lamotte
Producer: Pascale Scetbon
Director: Thierry Poiraud
Sound Design/Arrangement: Kooz Production
Post Production: Buf Company
Music: The Look - Metronomy
Account Manager: Gregoire Weil
Director Of Photography: Christophe Guyon
EditingCompany: Mikros Image
Account Manager: Gregoire Weil
Director Of Photography: Christophe Guyon
Editing Company: Mikros Image

English Description
Réseau Ferré de France owns and operates the french railway network. Each day, 4 million people use this network - yet only 2% know that it is Réseau Ferré de France that operates it.
Today, as RFF increases its improvement works, travellers are increasingly experiencing inconveniences to their day to day travel; but with no real understanding of what these works will bring.
This campaign, a first for Réseau Ferré de France, aims to showcase the company's particular role: that of building tomorrow's network while keeping today's running. The film shows trains running on a track that is constantly being improved: a human hand renews the network's instrasructures without ever interrupting the flow of traffic.
Shot with a tiltshift lense, mixing real life shots with 3D animation and model trains, the film blurs the boundaries between real life and an imaginary model-like world, thereby creating a poetic quality to a subject that is far from glamourous.

The Film titled Reseau Ferré De France: Tomorrow on track Today was done by W Atjust advertising agency for product: Reseau Ferre De France (brand: Reseau Ferre De France) in France. It was released in Sep 2011.