Resistol 911 Film TROPHY by Y&R Mexico

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Industry Paints, Paint Brushes, Adhesives
Media Film
Market Mexico
Agency Y&R Mexico
Director Lulu De La Chica
Art Director Esteban Sacco
Copywriter Armando Castelan Y Carlos Carbajal
Producer Mauricio Francini
Account Supervisor Monica Anaya
Production Central Films
Released February 2011

Credits & Description

Category: Household: Other
Advertiser: HENKEL
Product/Service: RESISTOL GLUE
Agency: Y&R MEXICO
Production Company: CENTRAL FILMS, Mexico City, MEXICO
Date of First Appearance: Feb 14 2011
Chief Creative Officer: Rafael Barthaburu/Esteban Sacco
Creative Director: Armando Castelan/Carlos Carbajal
Copywriter: Armando Castelan/Carlos Carbajal
Art Director: Esteban Sacco
Agency Producer: Rita Villasenor/Isaac Roldan
Account Supervisor: Monica Anaya
Producer: Mauricio Francini
Director: Lulu de la Chica
Account Manager: Lorena Ramos

English Description
A family of first-place trophies is discussing because the youngest son is dating a second-place trophy. Father and son are arguing, when accidentally the son trophy falls down the stairs and breaks in several pieces. In the end, we notice this is just an excuse made up by a real kid who broke a trophy, and that Resistol 911 is more effective than any excuse.