Rexona Film EARRING by Ponce Buenos Aires, Prettybird

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EARRING

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Industry Deodorants
Media Film
Market Argentina
Agency Ponce Buenos Aires
Director Paul Hunter
Executive Creative Director Joaquin Cubria, Ricardo Armentano-Analia Rios
Art Director Juan Manuel Montero
Copywriter Juan Pablo Gariglio, Rafael Santamarina, Walter Aregger
Producer Kerstin Emhoff
Account Supervisor Victoria Garzón, Milagros Villamayor
Editor Vicente Kubrusly, Gustavo Macri
Agency Prettybird
Released May 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: REXONA FOR WOMEN DEODORANT
Agency: ponce buenos aires
Production Company: PRETTYBIRD, Santa Monica, USA
Date of First Appearance: May 20 2010
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Copywriter: Rafael Santamarina
Art Director: Juan Manuel Montero
Agency Producer: Roberto Carsillo/Jose Silva
Account Supervisor: Victoria Garzon/Milagros Villamayor
Advertiser's Supervisor: Pablo Gazzera/Alejandro Helou/Santiago Hunt/Carolina Gallego
Producer: Kerstin Emhoff
Director: Paul Hunter
Editor: Vicente Kubrusly/Gustavo Macri
Sound Design/Arrangement: Yb Music
Post Production: Conspiracao
Music: Juan Pablo Gariglio/Mandocordeonika
Planner: Marina Pen

English Description
A woman is at home, getting ready to go out. Just in the moment she is about to be picked up, she finds out that an earring is missing. From that moment, she begins a frenetic search to find it.
Stir the room, pull of the sink in the bathroom, lift the floor of the living, destroys every corner of her home, always trying to find that missing earring.
And when she doesn´t know where else to search, comes up where she least expect it, the pocket of her dress.
Now, she leaves her home, without perspiring, while an announcer says:
Every women perspire for the same things, so we need the most effective antiperspirant. Whatever happens, Rexona won´t let you down.