Rexona Film RITUALS by Curious Film, Naked Communications

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Industry Deodorants
Media Film
Market Australia
Agency Curious Film
Agency Naked Communications
Director Lance Kelleher
Executive Creative Director Paul Swann
Copywriter Seshan Moodley
Producer Andy Mauger
Editor Tim Mauger
Released March 2011

Credits & Description

Category: Cosmetics & Beauty
Advertiser: REXONA
Product/Service: DEODORANT
Production Company: CURIOUS FILM, Auckland, NEW ZEALAND
Date of First Appearance: Mar 1 2011
Executive Creative Director: Paul Swann
Creative Director: Seshan Moodley
Copywriter: Seshan Moodley
Agency Producer: Darren Bailey - Generator United
Producer: Andy Mauger
Director: Lance Kelleher
Editor: Tim Mauger
Sound Design/Arrangement: Michael Yezerski/Nathaniel Joyce - Nylon Sydney
Post Production: Post Modern
Animation: Heckler Sydney
Account Manager: Adrian Mottershead
Planner: Adam Ferrier
Director Of Photography: Aaron Morton
Editing Company: Curious Films
Other Credits: Neville Stevenson

English Description
To promote Rexona's new All Blacks deodorant line in the lead up to the Rugby World Cup 2011. Most players have a pre-match ritual that prepares them and gives them confidence for the game ahead.

Applying Rexona is also a ritual that gives its users confidence for what lies ahead of them. ---- wanted to create a campaign that illustrates a personal and what turned out to be a very emotive spot highlighting the quirky, idiosyncratic and symbolic rituals that the All Blacks players undertake before each match.