Rexona Film SHEEP by Ponce Buenos Aires, Prettybird

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Industry Deodorants
Media Film
Market Argentina
Agency Ponce Buenos Aires
Director Nicolas Kasakoff
Executive Creative Director Joaquin Cubria, Ricardo Armentano-Analia Rios
Art Director Martin Insua
Copywriter Ezequiel Soules
Producer Claudio Pastorino, Juan Manuel Menvielle
Account Supervisor Gonzalo Pampliega, Lucia Labougle, Delfina Malagrino, Victoria Garzón
Editor Alan Segal
Agency Prettybird
Released May 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Agency: ponce buenos aires
Production Company: NUNCHAKU CINE, Buenos Aires, ARGENTINA
Date of First Appearance: Jan 1 2011
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Copywriter: Ezequiel Soules
Art Director: Martin Insua
Agency Producer: Roberto Carsillo/Selva Dinelli
Account Supervisor: Victoria Garzon/Gonzalo Pampliega/Lucia Labougle/Delfina Malagrino
Advertiser's Supervisor: Alejando Helou/Ariel Suffern
Producer: Claudio Pastorino/Juan Manuel Menvielle
Director: Nicolas Kasakoff
Editor: Alan Segal
Sound Design/Arrangement: No Problem
Post Production: Wolf
Music: TDL
Planner: Marina Pen
Other Credits: Client Services Director: Vanina Rudaeff

English Description
We see a guy around 25 years old who is about to apply the New Rexona Men Bodyspray under one of his arms. A male voice in off interrupts him and explains – first – how he should use it properly and, then, how long it lasts. The way he explains how long it lasts is by showing a farmer shearing a sheep.
Since this is not enough, he changes the blade shear by a small pair of scissors. Since this is not enough, a bush moves and a much bigger sheep appears. OK, NOW you can see how much this new fragrance really lasts.
New Rexona Men Bodyspray. At the end of the day you smell as good as in the beginning.