Right Guard Film CHRIS PAUL by Energy BBDO Chicago

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CHRIS PAUL

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Industry Deodorants
Media Film
Market United States
Agency Energy BBDO Chicago
Director Brian Beletic
Executive Creative Director Mike Roe, Frank Dattalo Production
Art Director Tim Mattimore
Copywriter John Fiebke
Account Supervisor Stacie Boney
Editor Noah Herzog
Production General Editorial
Production MassMarket
Production Smuggler
Released August 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: DIAL
Product/Service: RIGHT GUARD DEODORANT
Agency: ENERGY BBDO
Production Company: SMUGGLER, Hollywood, Santa Monica, Venice, USA, USA, USA
Production Company: GENERAL EDITORIAL, Hollywood, Santa Monica, Venice, USA, USA, USA
Production Company: MASSMARKET , Hollywood, Santa Monica, Venice, USA, USA, USA
Date of First Appearance: Aug 9 2010
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Frank Dattalo/Mike Roe
Copywriter: John Fiebke
Art Director: Tim Mattimore
Agency Producer: Pam Pietrowski
Account Supervisor: Stacie Boney
Director: Brian Beletic
Editor: Noah Herzog
Music: The Rumour Mill

English Description
Chris Paul is one of the best defenders in basketball. Right Guard Total Defense 5 is one of the best defenders against odor and sweat. In this spot, a one on one basketball game quickly escalates into an overwhelming match of one on five, as everywhere the opposing player tries to take his offense, he’s met by another Chris Paul. It’s not fair, but neither is what Right Guard does to odor and wetness.