Sweat Fight - The Disruption of Beauty by TBWA\ Dusseldorf for Right Guard

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Sweat Fight - The Disruption of Beauty

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Industry Deodorants
Media Film
Market United Kingdom
Agency TBWA\ Dusseldorf
Released February 2016

Awards

Roses Creative Awards, 2016
Tv/Cinema TV/Cinema Commercial Over 21 secs Bronze

Credits & Description

Agency: TBWA Group Germany
Client: Henkel AG & Co KGaA
In the beauty category it’s always the same:
Only the good looking guys are the ones who are successful. They get the girls. They drive fast cars. They are in good shape.
But – what about the millions of men who don’t look like supermodels? We believe: Everybody can be successful.Because being successful is not about looks. It’s about an attitude that gives you the self-confidence you need – and with the right deodorant you finally get it.We say: Forget about beauty – win with coolness. Then you’ll master any challenge and suceed in the end.That’s why you should start your day right.
Links: http://www.uk.rightguard.com