Works » Rinso

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Industry Household maintenance & pet products
Media Television & Cinema
Market Singapore
Agency Lowe Singapore
Production Emoxis
Copywriter Jonathan Nienaber, Clinton Manson, Ashlynn Sum
Editor Mark Sun
Art Director Dominic Stallard, Eranga Tennekoon
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: UNILEVER
Product/Service: RINSO COLOUR WASHING DETERGENT
Agency: LOWE & PARTNERS SINGAPORE
Production Company: EMOXIS, Rochor, Central, SINGAPORE
Date of First Appearance: Apr 25 2011
Chief Creative Officer: Clinton Manson/Dominic Stallard
Copywriter: Ashlynn Sum/Jonathan Nienaber/Clinton Manson
Art Director: Eranga Tennekoon/Dominic Stallard
Editor: Mark Sun
Sound Design/Arrangement: Fuse Audio
Post Production: Emoxis
Account Manager: Satish Ramanathan
Planner: Jonathan Nienaber/Ranjit Jathanna
Editing Company: Emoxis
Other Credits: Andrew Wen (Final Artist)

English Description
Colour Test TV synopsis.


Rinso is a laundry detergent that prevents colours from running and fading, even after repeated washing. So clothes stay true to their original colour.

To communicate this, we developed a test that challenges the audience not to mix the colours on screen.

The outcome of this test demonstrates that clothes can be vulnerable to colour contamination during the wash and supports our product proposition as the solution to helping laundry colours stay true.

The TV Commercial titled Rinso: Rinso Colour test was done by Lowe Singapore advertising agency for product: Rinso (brand: Rinso) in Singapore. It was released in Mar 2011.