Ritani: Couch Confessions by Gluttony for Ritani

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Industry Hygiene & Personal Care Products
Media Film
Market United States
Agency Gluttony
Director Abigail Honor
Producer Marissa Price
Editor Bruce Chilton
Production Persona Films
Production Twitch Post
Released July 2011

Credits & Description

Client: Ritani
Ad Agency: Gluttony
Production Company: Persona Films
Post-Production Company: Twitch Post
Director: Abigail Honor
Director of Photography: Yan Vizinberg
Producer: Marissa Price
Editor: Bruce Chilton
Post-Production Supervisor: Chris Cooper
Post-Production Coordinator: Lauren Conoscenti
VFX Artist: Bruce Chilton
Production: Shot on RED One Mysterium-X (4K)
Post-Production:
Final Cut Studio 3
REDCINE-X
Red Rocket
Adobe After Effects
Fiber Connected G-SPEED FC XL
12-core Mac Pros
Abigail Honor, Director: "Ritani wanted to do something very different
from the typical engagement rings campaigns that features things like
kissing doves and corny slogans. Something edgy and funny that would
draw attention to the ad and connect better with people. It's targeted
at men, and Ritani's goal is to show that they know how much stressful
a proposal can be, and to demonstrate their appreciation to men for
going trough the tough process of choosing an engagement ring."
Yan Vizinberg, Director of Photography: "In fact, everyone is shot on
the same sofa, we've just changed covers and added cushions, and later
during post-production created a new background for each character,
that was a lot of fun. Each actor was asked to ad-lib their double
entendre proposal story, so there is a lot of X-rated content that
never made it into the final cut."

The Film titled Ritani: Couch Confessions was done by Gluttony advertising agency for product: Ritani (brand: Ritani) in United States. It was released in Jul 2011.