Road Safety Authority for Road Safety Authority

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Road Safety Authority

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Industry Traffic safety
Media Film
Market Ireland
Production Blinder
Director Brian Williams
Creative Director Dylan Cotter
Art Director Catherine Lennon
Copywriter Dillon Elliot
Producer Dara Mcclatchie
Editor David Blake
Released December 2011

Credits & Description

Production Company: Blinder
Director: Brian Williams
DOP: Simon Walsh
Editor: David Blake
Producer: Dara McClatchie
Exec Producer: Michael Duffy

Agency: Irish International
Art Director: Catherine Lennon
Copywriter: Dillon Elliot
Creative Director: Dylan Cotter
Agency Producer: Noel Byrne
Account Manager: Alexa Wolf
Account Director: Ken Kerr

Editor: David Blake

Post Production Sound: Mutiny, Dublin
Post Sound: Mark Richards

This spot was filmed in Kilkee, in the rural west of Ireland. The concept
illustrates that, over 10 years, increased road safety measures have saved
over a thousand lives in Ireland. The spot brings to life the reality of
this number by comparing this it to the population of the picturesque town
where it was shot. The Direction of Brian Williams manages to be
naturalistic and stylish at once and dovetails beautifully with a wonderful
script from Irish International. The result is a sense of watching lives
made possible.