GRANDMOTHER by TBWA\Espana Madrid for Road Safety Council

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GRANDMOTHER

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Industry Traffic safety
Media Film
Market Spain
Agency TBWA\Espana Madrid
Director Julo Del Alamo
Creative Director Cesar Olivas, Montse Pastor, Cristina Dávila
Art Director Gonzalo Vergara
Copywriter Pablo Farrés
Account Supervisor Mayte Flores
Production Alamo Films
Director Julo Del Alamo
Released December 2010

Credits & Description

Category: Public Health & Safety
Advertiser: ROAD SAFETY COUNCIL
Product/Service: ROAD SAFETY AWARENESS
Agency: TBWA\ESPAÑA
Production Company: ALAMO FILMS, Madrid, SPAIN
Date of First Appearance: Dec 15 2010
Chief Creative Officer: Juan Sanchez And Guillermo Gines
Creative Director: Montse Pastor/Cristina Davila And Cesar Olivas
Copywriter: Pablo Farres
Art Director: Gonzalo Vergara
Agency Producer: Mariluz Chamizo
Account Supervisor: Mayte Flores
Advertiser's Supervisor: Teresa Gonzalez
Director: Julo Del Alamo
Planner: Jesus Fuertes
English Description
The audio of the advertisement tells us what should be happening ... but the image shows what actually happens through the fault of the driver, the father, who has not respected the speed limits in road.