Robinsons Film Saturday Morning Idents by Saatchi & Saatchi London

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Saturday Morning Idents

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Industry Soft Drinks
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Executive Creative Director Kate Stanners
Creative Director Mark Slack
Creative George Coyle, Samuel Simmonds
Production Inside Job
Director Colin O’Toole
Released September 2018

Credits & Description

Media: TV
Category: Confectionery & snacks
Client: ROBINSONS
Agency: Saatchi & Saatchi London
Production: Inside Job
Country: United Kingdom
Director: Colin O’Toole
Executive Creative Director: kate stanners
Creative Director: Mark Slack
Creative: Samuel Simmonds
Creative: George Coyle
Producer: Rebecca Shawyer
PLANNER: Craig Adams
ACCOUNT HANDLER: Claire Boisgontier, Adrian Ash
MEDIA BUYING AGENCY: m/SIX
EDITOR: Crispin Deverill
POST-PRODUCTION COMPANY: Chancery Lane Studios
AUDIO POST-PRODUCTION COMPANY: Chancery Lane Studios
Publlished: September 2018
Synopsis:
Dinner Party Tips for Grown Ups.
Robinsons has launched a new series of idents to support its sponsorship of James Martin’s Saturday Morning, promoting its Fruit Cordial range. The idents, created by Saatchi & Saatchi London, once again feature Robinsons Fruit Cordial’s most sophisticated ambassador, played by Samuel Jones, offering advice for dinner party hosts. Each of the eight new idents show the young, highly refined boy informing the viewer of a different ‘dinner party tip for grownups,’ all ending with a perfectly served glass of Robinsons Fruit Cordial. His calmly delivered advice ranges from “Napkins are origami animals in waiting” to “It’s important to set the ambulance (ambience).” The confident and composed young figure shows us that Robinsons Fruit Cordial is the perfect accompaniment to even the most sophisticated of dinner parties.