Robinsons Film Pals by Academy Films, BBH London, The Mill

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Pals

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Industry Juice
Media Film
Market United Kingdom
Agency Academy Films
Producer Dom Thomas
Agency BBH London
Creative Director Hamish Pinnell
Creative Matt Moreland, Chris Clarke
Agency The Mill
Director Junior Ad, Si Scott
Creative Director Justin Moore-Lewy
Creative Sarah Hardcastle, Elliot Shiels
Service Agency Final Cut
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Non-Alcoholic Drinks Silver

Credits & Description

Tomorrow BBH London launches a charming new TV campaign for Robinsons, the fruit squash brand owned by leading soft drinks manufacturer, Britvic. The film, 'Pals', will run as 60 and 30 second executions and launches on ITV1 at 20:05pm during Britain's Got Talent.
The emotive 60 second film celebrates the simple brilliance of energetic family play. It captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having 'sword' fights with twigs.
'Pals' was shot by directing duo Si & Ad at Academy Films. The pair are perhaps best known for their work on Match.com, which picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show. They were also behind last year's Durex 'Vinyl' and Thinkbox 'Harvey & Rabbit', and were named number 4 on Campaign's Best Directors of 2012 list.
Category: Drinks, non-alcoholic
Client: Robinson's
Agency: BBH London
Production: Academy Films
Country: United Kingdom
Director: Si & Ad
Creative Director: Justin Moore
Creative Director: Hamish Pinnell
Creative: MATT MORELAND
Creative: CHRIS CLARKE
Creative: Sarah Hardcastle
Creative: Elliot Shiels
Producer: Dom Thomas
Executive Producer: Lizie Gower
Agency Producer: Glenn Paton
BBH Strategic Business Lead: John Harrison, Becky Russell
BBH Strategist: Lilli English
BBH Team Director: Alex Monger
DoP: Barry Ackroyd
Post Production: The Mill
Editor/Editing House: Joe Guest @ Final Cut
Sound: Nick Angell