Rock Records Film PURSUIT by Bates Taipei

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PURSUIT

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Industry Records & Cinema Production
Media Film
Market China
Agency Bates Taipei
Director He Meng Hong
Art Director Richard Yu, Elven Liu, Peggy Chen, Vivien Chou
Copywriter Lion Tsai, Renee Chen
Account Supervisor Henry Chu, Grace Chang
Production Professional Video & Audio Production
Released November 2010

Credits & Description

Category: Corporate Image
Advertiser: ROCK RECORDS
Product/Service: ROCK RECORDS
Agency: BATES TAIWAN
Production Company: PROFESSIONAL VIDEO & AUDIO PRODUCTION, Taipei City, CHINESE TAIPEI
Date of First Appearance: Nov 23 2010
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Lion Tsai/Vivien Chou
Copywriter: Lion Tsai/Renee Chen
Art Director: Richard Yu/Vivien Chou/Elven Liu/Peggy Chen
Agency Producer: Allen Koo
Account Supervisor: Henry Chu/Grace Chang
Director: He Meng Hong
Account Manager: Chien Luo/Oun Jian Lin

English Description
Rock Records is a well-known music brand in Taiwan, and has its 30th anniversary in 2010. It was the most representative Taiwan record company, and also an important indicator of Chinese music in Asia. We developed the film “Pursuit” that delivered a new sight of “Thanks God, there’s music in the world”, and chose the universal song, “Happy Birthday” as the theme song to bring out the linkage of Rock Records’ 30th anniversary. Delivering that even Rock Records is 30 years old, Rock Records still loves music, because music is just living in our lives.