Rock Records Film TIME by Bates Taipei

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TIME

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Industry Records & Cinema Production
Media Film
Market China
Agency Bates Taipei
Director He Meng Hong
Art Director Richard Yu, Elven Liu, Peggy Chen, Vivien Chou
Copywriter Lion Tsai, Renee Chen
Account Supervisor Henry Chu, Grace Chang
Production Professional Video & Audio Production
Released November 2010

Credits & Description

Category: Corporate Image
Advertiser: ROCK RECORDS
Product/Service: ROCK RECORDS
Agency: BATES TAIWAN
Production Company: PROFESSIONAL VIDEO & AUDIO PRODUCTION, Taipei City, CHINESE TAIPEI
Date of First Appearance: Nov 27 2010
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Lion Tsai/Vivien Chou
Copywriter: Lion Tsai/Renee Chen
Art Director: Richard Yu/Vivien Chou/Elven Liu/Peggy Chen
Agency Producer: Allen Koo
Account Supervisor: Henry Chu/Grace Chang
Director: He Meng Hong
Account Manager: Chien Luo/Oun Jian Lin

English Description
Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created “Time”, and the theme song “Leave the sadness to myself” is a classical pop music published by Rock Records. It tells the mood when one can’t keep his lover but still wish to be together, which can echo the actor’s feelings of keeping his friend but in vain. Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.