McDonald's Film Hugs by Rare Creative Thinking

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Industry Charities, Foundations, Volunteers
Media Film
Market Australia
Agency Rare Creative Thinking
Production Beautiful Pictures
Director Miranda Edmonds
Released February 2018

Credits & Description

Media: TV
Category: Charities & appeals
Client: Ronald McDonald House
Agency: RARE, Perth, Western Australia
Production: Beautiful Pictures
Country: Australia
Director: Miranda Edmonds
Producer: Kate Downie
Sound: Brainestorm
Post production: The Office of John Cheese
Published: February 2018
TV ad for Ronald McDonald House, a residential house for people from regional areas whose children may have to come to Perth for hospital treatment. The TVC demonstrates the power of a hug and how this physical contact between parent and child can help in the healing process.