Conagra Foods Film ABUELA by Biscuit Filmworks, DDB California

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ABUELA

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Industry Grocery and Other foods
Media Film
Market United States
Agency Biscuit Filmworks
Director Clay Weiner
Agency DDB California
Creative Director Heather Reid
Art Director Nikki Baker
Copywriter Travis Parr
Producer Shawn Lacy Tessaro, Holly Vega, Rick Jarjoura
Account Supervisor Kristin Barbour
Editor Tim Brooks
Released January 2011

Credits & Description

Category: Savoury Foods
Advertiser: CONAGRA FOODS
Product/Service: ROSARITA REFRIED BEANS
Agency: DDB SAN FRANCISCO
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Jan 10 2011
Chief Creative Officer: Lisa Bennett
Creative Director: Heather Reid
Copywriter: Travis Parr
Art Director: Nikki Baker
Agency Producer: Bryan Holt
Account Supervisor: Kristin Barbour
Advertiser's Supervisor: Dave Linne
Producer: Shawn Lacy/Holly Vega/Rick Jarjoura
Director: Clay Weiner
Editor: Tim Brooks
Sound Design/Arrangement: Joaby Deal/One Union Recording
Planner: Mark Rovai
Director Of Photography: Darko Suvak
Editing Company: Beast San Fransisco

English Description
We all have a favorite dish our Grandmother cooked for us. Her cooking is the gold standard. There is no better taste on Earth than the one your Abuela specializes in. That’s exactly what Rosarita tastes like, a delicious version of your grandmother’s best refried beans. You’d never believe it. And even if you did, you’d never, ever, ever tell her. You’d never deny her the pride she has in that dish.

At least not on purpose.