Rowntree Film SKYDIVE by Independent Films, J. Walter Thompson London

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SKYDIVE

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Industry Candies
Media Film
Market United Kingdom
Agency Independent Films
Agency J. Walter Thompson London
Director Mike Maguire
Executive Creative Director Russell Ramsey
Creative Director Jason Berry
Art Director Adam Collins
Copywriter Mark Campion
Account Supervisor Brooke Curtis, Chris Hurdiss
Released March 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: ROWNTREES
Product/Service: RANDOMS
Agency: JWT LONDON
Production Company: INDEPENDENT, London, UNITED KINGDOM
Date of First Appearance: Apr 28 2011
Executive Creative Director: Russell Ramsey
Creative Director: Jason Berry
Copywriter: Mark Campion
Art Director: Adam Collins
Agency Producer: Roy Swansborough
Account Supervisor: Chris Hurdiss/Brooke Curtis
Director: Mike Maguire
Planner: Richard Cottingham

English Description
We were challenged to continue the successful campaign for Rowntree’s Randoms that launched in 2009 as one of Nestle’s most successful new product launches in its history. Continuing the idea that Rowntree’s Randoms produces an outburst of random language in humorous situations, this time, we raised the stakes which sees a sky-diving instructor eating Randoms before his all-important pre-jump briefing. Randomness ensues much to the confusion of the anxious sky-divers, hanging on his every word.