Royal College of Pathologists of Australasia (RCPA) Film Blowopsy by The Hallway Sydney


Pin to Collection
Add a note
Industry Hospitals, Healthcare facilities & Medical Services
Media Film
Market Australia
Agency The Hallway Sydney
Director Adam Anthony
Art Director David Lidster
Copywriter Simon Lee
Designer Lev Berry
Producer Edward Copestick
Production maven productions
Released December 2012

Credits & Description

The Hallway, Sydney has created an online, content-led campaign for the Royal College of Pathologists of Australasia (RCPA), to increase awareness of the importance of pathology in medicine.It consists of three 60 second films that propose somewhat surreal answers to the question "if pathologists didn't exist, where would the answers come from?". An additional interactive film feature invites viewers to experience and share a variety of equally odd alternative answers to the same vital question.

Category: Pharmaceutical & medical
Client: Royal College of Pathologists of Australasia (RCPA)
Agency: The Hallway Sydney
Production: maven productions
Country: Australia
Director: Adam Anthony
Executive Creative Director: Simon Lee
Art Director: David Lidster
Copywriter: Simon Lee
Producer: Edward Copestick
Digital creative: Lev Berry
Executive Producer: James Whitehill
Account Director: Astrid Noble
Group Account Director: Victoria Austin
Agency Producer: Bianca Baroni
Actor: James Jay Moody
Actor: Dion Horstmans
Actor: Damon Gameau
Actor: Vanessa Grey
Designer: Lev Berry