GOOD @ BAD LUCK by MAXIMUM, Publicis Amsterdam for Royal Dutch Army

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GOOD @ BAD LUCK

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Industry Recruiting, Government & Other Authorities
Media Film
Market Netherlands
Agency MAXIMUM
Agency Publicis Amsterdam
Director Rick Lenzing
Art Director Jeroen Van Zwam
Copywriter Marcel Hartog
Producer Arjan Oosterveer
Account Supervisor Michiel Dammen
Editor Martin Heijgelaar
Production Bij Brand
Released August 2010

Credits & Description

Category: Interactive Film
Advertiser: ROYAL DUTCH ARMY
Product/Service: RECRUITMENT
Agency: PUBLICIS
Agency: MAXIMUM
Production Company: BIJ BRAND, Amsterdam, THE NETHERLANDS
Date of First Appearance: Aug 16 2010
Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Marcel Hartog
Art Director: Jeroen Van Zwam
Agency Producer: Manon Langelaar
Account Supervisor: Michiel Dammen
Advertiser's Supervisor: Paul Klaessen
Producer: Arjan Oosterveer
Director: Rick Lenzing
Editor: Martin Heijgelaar
Sound Design/Arrangement: G.h.c. Van Gaalen
Post Production: Hectic Electric
Music: Brian New/Bruton Music
Account Manager: Wendy Verhaegh
Planner: Gertjan Hafkamp
Director Of Photography: Steve Walker

English Description
This online campaign shows what can happen to a young man with car trouble in case he has or has no technical skills.
Making him qualified or not qualified to serve in the Royal Durch army.