Royal Jordanian Film Are you afraid of flying? by Memac Ogilvy Advize Jordan

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Are you afraid of flying?

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Industry Airlines, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Jordan
Agency Memac Ogilvy Advize Jordan
Chief Creative Officer Paul Shearer
Associate Creative Director Hadi Alaeddin, Amr Hourani
Creative Director Mohammad Kamal
Copywriter Hadi Alaeddin
Production DejaVu Studios
Director Omar Hilal
Released April 2017


Dubai Lynx 2018
Film Craft Script Grand Prix
Film Online Film: Corporate Social Responsibility Silver
Film Craft Direction Bronze

Credits & Description

Category: Transport, Tourism
Brand: Royal Jordanian
Media: Film
Country: Jordan
Advetising Agency: Memac Ogilvy, Jordan
Production: Dejavu Dubai
Associate Creative Director: Hadi Alaeddin (Memac Ogilvy Advize)
Creative Director: Mohammad Kamal (Memac Ogilvy Advize)
Chief Creative Officer: Paul Shearer (Memac Ogilvy Dubai)
Associate Creative Director: Amr Hourani (Memac Ogilvy Advize)
Senior Account Manager: Lama Hannoun (Memac Ogilvy Advize)
Senior Account Manager: Lana Cattan (Memac Ogilvy Advize)
Copywriter: Hadi Alaeddin (Memac Ogilvy Advize)
Account Director: Luma Aloul (Memac Ogilvy Advize)
Account Manager: Khalil Atieh (Memac Ogilvy Advize)
Account Manager: Aya Nasif (Memac Ogilvy Advize)
Executive Producer: Manasvi Gosalia
Producer: Giuliano Doman
Director: Omar Hilal
Dop: Quim Miguel
Editor: Ahmed Hafez
Music: Sary Hany
Date: April, 2017
One of the great tragedies of living under fear of terrorism is its effect on how we treat one another. Fear for ourselves makes us forget that our abstract villains create unintended victims.
The film takes place in an aircraft cabin. It starts with the narrator speaking in first person about their fear of flying; specifying the real concerns behind flying that they have. The film shifts through different passengers’ expressions of concern, discomfort and suspicion. The film concludes by showing that the fearful eyes are focused on a Middle Eastern-looking man, evidently the narrator, who explains that his fellow passengers’ fear of him, and the possible consequences, is his fear of flying.