Keep Watch by 303Lowe Sydney for Royal Life Saving

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Keep Watch

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Industry Public Safety, Health & Hygiene
Media Film
Market Australia
Agency 303Lowe Sydney
Executive Creative Director Richard Morgan
Copywriter Sean Vrabel, Misa Mcconnell
Production Goodoil Films
Director Curtis Hill
Released November 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Royal Life Saving
Agency: MullenLowe
Geo: Australia
Advertising Agency: 303 MullenLowe, Australia
Executive Creative Director: Richard Morgan
Copywriters: Misa McConnell, Sean Vrabel
Business Director: Felix Curry
Managing Partner, Client Service Director: Tony Dunseath
Senior Planner: Sarah May
Head of TV: Sean Ascroft
TV Broadcast Producer: Ana Pinheiro
Production: Goodoil Films
Director: Curtis Hill
Executive Producer: Sam Long
Producer: Chana McLallen
DOP: Danny Ruhlmann
Post Production: The Editors
Sound: Nylon
Published: November 2017
Royal Life Saving has launched a campaign that will make people think twice about being distracted around water.
Created by 303 MullenLowe and filmed in a suburban backyard, we see two parents keeping half an eye on their son while they tend to other activities. The moment they turn away, the water shows its dark side; the moment they turn back, the water is instantly safe again.
“We want people to be acutely aware of the tragedy that can come from distractions. It’s great for families to enjoy the water together over summer, but the truth is, the moment you take your eyes off children, water can be fatal – it’s only safe while you’re watching,” says Richard Morgan, Executive Creative Director at 303 MullenLowe.