Signs by Irish International BBDO Dublin for RSA (Road Safety Authority Ireland)

Signs

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Industry Traffic safety
Media Film
Market Ireland
Agency Irish International BBDO Dublin
Creative Director Dylan Cotter
Art Director Clayton Homer
Copywriter Dillon Elliott
Production Knucklehead
Director Siri Bunford
Released September 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Road Safety Authority Ireland
Agency: BBDO
Geo: Ireland
Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Director: Siri Bunford
Production Company: Knucklehead
Producer: Matthew Browne
DOP: Martin Hill
Editor: Adam Rudd / Final Cut
Sound Designer: Rich Martin / Envy
Agency Producer: Andrew Counihan
Account Team: Ken Kerr, Dave Power
Published: September 2017
Description:
Motorcyclists are 6 times more likely to be killed on or roads than any other road user.
Why? Well, there's a rebellious streak in them, they like going fast, and they absolutely hate being told what to do. That's why they ride a bike in the first place.
This spot examines what it means to hate being told what to do. And if you won't take it from us, take it from those who've lost their lives on two wheels before you.