RYOBI Film ONE + YOU = Endless Possibilities by Fenton Stephens

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ONE + YOU = Endless Possibilities

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Industry Electronic Devices & Home Appliances
Media Film
Market Australia
Agency Fenton Stephens
Creative Director Alex Fenton
Senior Art Director Chris Haydon
Senior Copywriter Mat Garbutt
Production Airbag Productions
Director David Rittey
Released April 2018

Credits & Description

Media: TV
Category: Home appliances & furnishings
Client: Techtronic Industries / Ryobi
Agency: Fenton Stephens Melbourne
Production: AIRBAG
Country: Australia
Director: David Rittey
Creative Director: Alex Fenton
Producer: Martin Box
Senior Copywriter: Mat Garbutt
Senior Art Director: Chris Haydon
Digital Creative Director: Sean Birk
Account Director: Clinton Mellsop
Sound: Production Alley
Agency Producer: Lisa Ramsey
Editor: PHiLiP Horn
Music: Bryony Marks
Strategy Director: Simon Antonis
Account Executive: Oscar Robinson
ONE+ Brand Campaign
Ryobi continues to be Australia’s leading DIY power tool brand, largely thanks to its innovative ONE+ platform, which allows customers to power over 70 tools with one battery. It’s a combination with endless possibilities.
Fenton Stephens created a series of quirky yet realistic stories that explore the unique combination of a range of Ryobi powertools, an interchangeable Ryobi ONE+ battery, and a little creative inspiration.
The result: ONE+ You = anything you can imagine.