Sabadell Banca Privada Film GESTURE by *S,C,P,F... Madrid


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Industry Banking & Financial Services
Media Film
Market Spain
Agency *S,C,P,F... Madrid
Director Christian Weber
Executive Creative Director Jose Maria Piera
Creative Director Toni Segarra, Marius Zorrilla
Art Director Kiku Aromir
Copywriter Miguel Madariaga, Rafa Gil, Javier Diaz-Masa
Producer Todd D'addario
Account Supervisor Victoria Vidal, Helena Grau
Editor Davide Crespo
Released April 2013

Credits & Description

Agency: S,C,P,F
Category: Banking, Investment & Insurance
Cameraman: Christian Weber
Cinematographer: Christian Weber
Director Of Photography: Christian Weber
Advertiser's Supervisor: Elisabeth Valls
Account Supervisor: Helena Grau
Production Designer: Keith Coleman
Art Director: Kiku Aromir
Art Director: Màrius Zorrilla
Creative Director: Màrius Zorrilla
Creative Director: Miguel Madariaga
Other Credits: Production Manager: Todd D'Addario
Copywriter: Rafa Gil
Music: Trafalgar13 "Hands"
Account Supervisor: Victoria Vidal
Chief Creative Officer: Toni Segarra
Director: Christian Weber
Editor: Davide Crespo
Account Manager: Helena Grau
Sound Design/Arrangement: Idea Sonora, Pep Aguiló
Copywriter: Javier Díaz-Masa
Executive Creative Director: Jose María Piera
Lighting: Keith Coleman
Copywriter: Miguel Madariaga
Post Production: Metropolitana
Advertiser's Supervisor: Ramón Domenech
Producer: Todd D'Addario
Copywriter: Toni Segarra
Creative Director: Toni Segarra

Brief Explanation
The Gestures campaign goes over the three conditions and benefits required for a long-term relationship. By looking through aspects such as trust, authenticity and communication, the core idea is to translate these essential values between people to the relationship between a bank and its customers, whether clients or organizations.