Safeco Film BOAT by Biscuit Filmworks, Hill Holliday

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BOAT

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Industry Insurance
Media Film
Market United States
Agency Biscuit Filmworks
Agency Hill Holliday
Director Aaron Stoller
Executive Creative Director Group Creative Directors
Art Director Karen Hite
Copywriter Craig Johnson
Account Supervisor Kerry Benson
Editor Cosmo Street - Lawrence Young
Released October 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: SAFECO - A SUBSIDIARY OF LIBERTY MUTUAL
Product/Service: INSURANCE
Agency: HILL HOLLIDAY
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Oct 4 2010
Chief Creative Officer: Kevin Moehlenkamp
Executive Creative Director: Group Creative Directors: David Banta/Rob Rich
Copywriter: Craig Johnson
Art Director: Karen Hite
Agency Producer: Meaghan Aufiero/Bryan Sweeney/Jim Buckley
Account Supervisor: Kerry Benson
Director: Aaron Stoller
Editor: Lawrence Young
Account Manager: Wiesia Sadowski
Planner: Thomas Bick
Editing Company: Bikini Edit
English Description
The TV spot "Boat" is part of an integrated campaign for Safeco Insurance, a subsidiary of Liberty Mutual. The campaign, created by Hill Holliday, focuses on their customers who have the confidence to squeeze a little more out of life — they're the ones that get out there and live every day to the fullest.