Safeguard Film MANICURISTA by Ace Saatchi & Saatchi Makati

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Industry Hygiene & Personal Care Products, Soaps
Media Film
Market Philippines
Agency Ace Saatchi & Saatchi Makati
Director Paolo Villaluna
Creative Director Andrew Petch, Trixie Diyco
Art Director Biboy Royong
Copywriter Paw Berroya, Aste Gutierrez
Producer Jun Garra
Account Supervisor Junnis Martinez
Production Filmex
Released December 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: PROCTER & GAMBLE
Production Company: FILMEX, Makati City, THE PHILIPPINES
Date of First Appearance: Dec 26 2010
Executive Creative Director: Andrew Petch
Creative Director: Andrew Petch/Trixie Diyco
Copywriter: Aste Gutierrez/Paw Berroya
Art Director: Biboy Royong
Agency Producer: Karen Sto. Domingo
Account Supervisor: Junnis Martinez
Producer: Jun Garra
Director: Paolo Villaluna
Cinematographer: Nap Jamir Iii

English Description
We created 60-second TV spots that depict these “dirty workers”, as they picked out a fish’s guts, gave pedicures to women and men with the dirtiest feet imaginable. We then ended the line, “Making a clean living can be dirty work.” Then followed it with Safeguard’s message to them: “Safeguard Anti-bacterial hand soap.