Salvation Army Film Tour Bus: Poverty Isn't Always Easy to See by Grey Toronto, Westside Studio

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Tour Bus: Poverty Isn't Always Easy to See

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Agency Grey Toronto
Executive Creative Director James Ansley, Joel Arbez
Art Director Ryan Mcneill
Copywriter Darrel Knight
Agency Westside Studio
Director Fraser White
Released July 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Salvation Army
Agency: Grey
Geo: Canada
Advertising Agency: Grey, Canada
Creative Creative Officer: Helen Pek
Executive Creative Directors: Joel Arbez, James Ansley
Art Director: Ryan McNeill
Copywriter: Darrel Knight
Strategic Planners: Ian Westworth, Jean-Claude M. Kikong
VP Client Services: Nicole Lupke
Account Director: Siobhan Doyle
Account Executive: Lindsey Proudfoot
Producers: Erica Metcalfe, Vanessa Birze
Editor: Robin Haman
Director of Technology / UX: Marc Cattapan
Production Company: Westside Studio
Director: Fraser White
Executive Producers: Michelle Rich, Scott Houghton
Music / Sound Design: Apollo Music
Colour: Alter Ego
Published: July 2017
The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone.