Salvation Army Film Poverty Isn't Always Easy to See by Grey Toronto

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Poverty Isn't Always Easy to See

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Agency Grey Toronto
Chief Creative Officer Helen Pak
Executive Creative Director James Ansley, Joel Arbez
Art Director Perle Arteta
Copywriter Sara Radovanovich
Production Someplace Nice
Director Andrew Ferreira
Released December 2017

Credits & Description

Media: TV
Category: Charities & appeals
Client: The Salvation Army Canada
Agency: Grey Toronto
Country: Canada
Director: Andrew Ferreira
Chief Creative Officer: Helen Pak
Executive Creative Director: James Ansley
Executive Creative Director: Joel Arbez
Art Director: Perle Arteta
Copywriter: Sara Radovanovich
Producer: Kat Stewart
Production company: Someplace Nice
Executive Producer: estelle weir
Production Company Producer: Adam McCloy
Editing Company: Grey Canada
Agency Producer: Vanessa Birze
Editor: Biko Franklin
Music Director: Dustin Anstey
Music + Sound Production: VaporRMW
Account manager: Siobhan Doyle
Client: John McAlister
70% of those living in poverty are working poor. This holiday season, we wanted to show people that poverty isn't always easy to see, as millions of Canadians are silently struggling to make ends meet. In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions working poors.