CHALET by Armando Testa Milan for Molinari

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CHALET

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Industry Liquor
Media Film
Market Italy
Agency Armando Testa Milan
Director Massimiliano Rocchetti
Art Director Roberto Gargano, Simona D' Ostuni
Copywriter Vincenzo Vigo, Elisabetta Pittana, Giulia Calaprice
Producer Enrico Grassi
Account Supervisor Costanza De Aloysio
Production Counterfeitfx
Released April 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: MOLINARI ITALIA
Product/Service: SAMBUCA
Agency: ARMANDO TESTA
Production Company: COUNTERFEITFX, Milan, ITALY
Date of First Appearance: Apr 17 2011
Executive Creative Director: Vincenzo Vigo
Copywriter: Vincenzo Vigo/Elisabetta Pittana/Giulia Calaprice
Art Director: Roberto Gargano/Simona D' Ostuni
Account Supervisor: Costanza De Aloysio (Account Director)
Producer: Enrico Grassi
Director: Massimiliano Rocchetti
Music: Enzo Enzo/Juste Quelqu'un De Bien
English Description
Outside daytime. We see red skis ploughing through the snow down a mountain. The skis perform a great leap followed by a perfect slalom on the fresh snow as if a non-existent skier was manoeuvring them.
But it is actually Franco, the testimonial who is transparent just like Molinari Extra sambuca.
When he has finished his descent, Franco reaches his chalet and enjoys a Molinari on the patio, and he invites the audience to try it ice cold. At that very moment, a small block of snow breaks away from the roof of his chalet, and it falls onto him. Franco reacts in an ironic way, pointing out that one just cube of ice is enough for Molinari.