Samsonite Film FLYING LUGGAGE by TBWA\ Buenos Aires

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FLYING LUGGAGE

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Industry Hygiene & Personal Care Products
Media Film
Market Argentina
Agency TBWA\ Buenos Aires
Executive Creative Director Juan Cruz Bazterrica - Guillermo Castañeda
Creative Director Roberto Leston - Martin Garrocho
Released October 2011

Credits & Description

Category: Viral Film
Advertiser: SAMSONITE
Product/Service: SAMSONITE
Agency: TBWA\BUENOS AIRES
Production Company: TBWA\BUENOS AIRES, ARGENTINA
Executive Creative Director: Juan Cruz Bazterrica - Guillermo Castañeda
Creative Director: Roberto Leston

English Description
An important part of the lives of young people is entertainment and searching for new experiences. So we chose to launch the new line of Samsonite B-Lite Luggage, the lightest on the market, with a totally unbranded piece that captures that spirit.
For this we documented and uploaded to YOUTUBE an experience by three guys of the target. In the video we see them filling with helium a Samsonite B-Lite and making it float, and ending with a series of strange tests.
The result is a piece of high viralization which divides the opinion between those who believe that is true and those who claim to be false. But what everyone agrees on is that the Samsonite B-lite is the lightest luggage there is.