Samsung Film WHAT'S YOUR NEXT PROJECT? by Cheil Seoul

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Industry Photo & Video Cameras, Accessories
Media Film
Market South Korea
Agency Cheil Seoul
Director Dong Soo Kang
Executive Creative Director Thomas Hongtack Kim
Art Director Seongyeon Son, Kyejo Lee
Copywriter Joong-Sik Choi, Sin-Young Yoon
Editor Yun-Gu Kang
Production Does
Released September 2010

Credits & Description

Category: Internet Film
Product/Service: CAMERA
Production Company: DOES, Seoul, KOREA
Date of First Appearance: Sep 13 2010
Chief Creative Officer: Joungrack Lee
Executive Creative Director: Thomas Hongtack Kim
Copywriter: Joong-Sik Choi/Sin-Young Yoon
Art Director: Kyejo Lee/Seongyeon Son
Director: Dong-Soo Kang
Editor: Yun-Gu Kang
Sound Design/Arrangement: Youngbum Jin/Jinho Yoon
Animation: Ok Go
Account Manager: Jason Choi
Planner: Seunglok Baik
Editing Company: Seoul Vision
Other Credits: Sung-Moon Kim(Seoul Vision)/Seung-Bin Cho(Southpaw)

English Description
Our mission was to gain category leadership in the mirrorless camera market. We wanted to position the NX100 as "A Creative Tool for the Creative Class." The NX100 inspires creativity by collaborating with the world's top creative influencer, indie rock band, OK Go on their next innovative music video for their latest single "Last Leaf." This time shot with the NX100.
This campaign focused on the co-creation process between Samsung and OK Go that we produced into 5 web video episodes and also user participation of toast profile picture and creating own music video by social media allowing Facebook.