|Industry||Mobile phones, devices & accessories|
|Art Director||Joel Ekstrand|
|Account manager||Susanne Ytterlid|
Credits & Description
Samsung pairs Oxford professor with social media to help you find your five most reliable friends. The Samsung Galaxy S6 edge+ offers the ability to keep five contacts for quick access on its edge screen. But do you know which five you would keep there? Together with Robin Dunbar, professor of evolutionary psychology at the University of Oxford, Samsung Nordic, DDB Stockholm and MediaMonks have created The Dunbar Edge Experiment an interactive social friend test that helps you find out. Robin Dunbar is the father of the Dunbar number a theory explaining how we can only really hold 150 friends at the same time, out of which there are only 5 we can really rely on.