The Dunbar Edge Experiment by DDB Stockholm for Samsung

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The Dunbar Edge Experiment

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Industry Mobile phones, devices & accessories
Media Film
Market Sweden
Agency DDB Stockholm
Director Eduardo Vieitez
Art Director Joel Ekstrand
Copywriter Nick Christiansen
Account manager Susanne Ytterlid
Production MediaMonks
Released December 2015

Credits & Description

Samsung pairs Oxford professor with social media to help you find your five most reliable friends. The Samsung Galaxy S6 edge+ offers the ability to keep five contacts for quick access on its edge screen. But do you know which five you would keep there? Together with Robin Dunbar, professor of evolutionary psychology at the University of Oxford, Samsung Nordic, DDB Stockholm and MediaMonks have created The Dunbar Edge Experiment an interactive social friend test that helps you find out. Robin Dunbar is the father of the Dunbar number a theory explaining how we can only really hold 150 friends at the same time, out of which there are only 5 we can really rely on.
Category: Telecommunications
Media: Online
URL: http://www.thedunbaredgeexperiment.com
Client: Samsung Nordic
Agency: DDB Stockholm
Production: MediaMonks
Country: Sweden
Director: eduardo Vieitez
Copywriter: Nick Christiansen
Art Director: joel ekstrand
Business Director: Jacob Sandström
Account Director: Christian Westelindh
Planner: Patrick Wilkorsz
Agency Producer: Mattias Coldén
Music: Massive Music
Account manager: Susanne Ytterlid
Digital Director: Andreas Fabbe