Samsung Film Kara by Leo Burnett Israel

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Industry Vacuum Cleaners, Environmental & Animal Issues
Media Film
Market Israel
Agency Leo Burnett Israel
Chief Creative Officer Ami Alush
Creative Oren Ben Naim, Meital Miller
Released February 2018

Credits & Description

Alternative title: Cara
Media: Web Film
Category: Home appliances & furnishings
Client: Samsung
Agency: Leo Burnett - Israel
Country: Israel
Chief Creative Officer: Ami Alush
Chief Executive Officer: Adam Polachek
Chief Strategy Officer: Shai Nissenboim
Chief Account Officer: Idit Zukerman
Creative Concept: Meital Miller, Oren Ben Naim
Account Supervisor: Ziv Abuhazira
Account Executive: Shir Yefet
Producer Manager: Menny Zarhia
Graphic Team: Shlomi Amir, Oren Bar
Strategic Planner: Liz Stull
Published: February 2018
In a world first Samsung introduces the 'Samsung Adoption Package.' The only package that gives you a free vacuum cleaner, when you adopt a dog to promote their new Anti-Tangle vacuum, we thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum's turbine, thereby neutralizing it. But from hippies, Rapunzels and Princesses Leia of the world, conversation quickly turned to other hair-abundant creatures and came to rest on pets. But what could possibly connect between pets and vacuums.