Smart Switch – Ode by R/GA New York for Samsung

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Smart Switch – Ode

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Industry Mobile phones, devices & accessories, Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency R/GA New York
Creative Director Chris Joakim, Mike Donaghey, Geoff Bailey
Senior Art Director Bruno Luglio
Senior Copywriter Ivan Guerra
Production Superprime Films
Director Jacksonkarinja
Released June 2017

Credits & Description

Advertising Agency: R/GA
Creative Directors: Mike Donaghey / Chris Joakim
Producer: Purvi Sheth
Senior Art Director: Bruno Luglio
Senior Copywriter: Ivan Guerra

Production Company: Superprime
Director: +jacksonkarinja
Executive Producer: Colleen O’ Donnell
Producer: Jon Messner

Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: James Donahue
Executive Producer: Lauren Hertzberg
Producer: Laura Cavanaugh

Color Correct: CO3 / New York, NY
Colorist: Tom Poole

VFX/Conform/Online Facility: Alkemy X / New York, NY
Creative Director: Geoff Bailey
Online Editor :55: John Shea
Online Editor :30: Craig Brasen
Post-Producer: Jessica Stanchak
Assistant Editor: Misha Kozlov
Motion Graphics: Abram Seaman
CG Modeling: David Avetisov
Composite: Dayung Jo
3D/VFX: Dave Zeevalk & Colton Miller
Managing Director: Nick Litwinko
VP, Business Development: Amy Sweeney

Audio Post / Music Production Company: Antfood / Brooklyn, NY

Synopsis:
“Smart Switch – Ode” for Samsung, directed by +jacksonkarinja and edited by Cut+Run’s Gary Knight for R/GA, charmingly captures the nostalgic moments, awkward truths, and overall importance of keeping everything when you upgrade your phone.