Tatarka [Case Film] by Zebra Hero for Samsung

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Tatarka [Case Film]

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Industry Mobile phones, devices & accessories
Media Film, Viral, Case study
Market Russia
Agency Zebra Hero
Released June 2017

Awards

ADCR Awards 2017
Interactive & Mobile Online Advertising Silver

Credits & Description

Agency: ZEBRA HERO
Client: SAMSUNG Russia
Creative Team:
ELDAR JARAKHOV,
Аlina Pasok,
Artem Tsaregorodtsev,
Elnara Yalaltdinova,
Nastya Dunaeva,
Lena Samoilova,
Dzhamilya Shaykhutdinova,

Klik Klak Production,
Ilya Prusikin,
Alina Pyazok,
Polina Soshnikova,
Vadim Ksenodochov,
Alexander Pavlov,
Denis Prokhorov,
Maxim Semenov,
Dmitry Novikov,
Alexandra Serebryakova,
Masha Frantsevich,
Karina Konova,
Viktor Sybrinin,
Yummy Music: Jarakhov
Synopsis:
No one cares about young musicians in Russia. We helped them break out with a low budget and one simple idea — Clipmakers’ battle. Popular bloggers make clips for unknown musicians, supporting young and talented performers. Audience is 16-30-years old, Russia.Popular bloggers made videos for unknown musicians with a Samsung smartphone. More than 2 500 000 views. More than 20 000 shares. Samsung Russia became No. 1 YouTube Brand by Subscribers, No. 1 YouTube Brand by Uploaded Video and the Fastest-Growing YouTube Channel in Russia (Source: Socialbakers reports, September & October 2016). Millennials and generation Z turned out to be 60% of the channel audience by now (Source: YouTube Analytics).