Samsung Film War Correspondents on Breast Cancer [Short Film Version] [ENG subtitles] by Cheil Madrid

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War Correspondents on Breast Cancer [Short Film Version] [ENG subtitles]

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Industry Mobile phones, devices & accessories, Against Cancer
Media Film
Market Spain
Agency Cheil Madrid
Executive Creative Director Joaquín Espagnol
Creative Director Nicolás Diaco, Ezequiel De Luca
Art Director Diego Otero Rodríguez, Rodrigo Domínguez
Copywriter Cristina Alonso, Elena Hernández
Production Lobo Kane
Director Borja Larrondo
Released February 2018

Credits & Description

Media: Web Film
Category: Other
Client: Samsung / Spanish Federation of Breast Cancer
Agency: Cheil Spain
Production: Lobo Kane
Country: Spain
Director: Borja Larrondo
Executive Creative Director: joaquin espagnol
Creative Director: Nicolas Diaco
Creative Director: Ezequiel De Luca
Art Director: Diego Rodríguez
Art Director: Rodrigo Domínguez
Copywriter: Cristina Alonso
Copywriter: Elena Hernández
Producer: Jose C. Martin
Executive Producer: Ramón Corominas
Agency Producer: Sergio Huertas
PR Manager / Client Services Borja Fernández
Account Manager Estefanía García
Producer Director Manuel Arango
Post Production McNulty
Sound Design Tucson
Published: February 2018
Cheil Spain has created an initiative to support Samsung Spain's partnership with the Spanish Federation of Breast Cancer (FECMA), showing the disease as it has never been portrayed before through a 13 minute film, book and exhibition. The agency has worked with Pulitzer Prize-winning war photographer Manu Brabo to portray the reality of breast cancer in the film, called War Correspondents on Breast Cancer. Brabo is interviewed on camera talking about his work in conflicts around the world. His comments are interspersed with patients, their family members, oncologists and medical researchers talking about battling breast cancer, and we start to see parallels between the two kinds of battle.