San Francisco Giants Film Crawford: The Professional Fan by twofifteenmccann San Francisco

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Crawford: The Professional Fan

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Industry Sports Teams & Events
Media Film
Market United States
Agency twofifteenmccann San Francisco
Production Avocados and Coconuts
Director Brandon Loper
Released March 2018

Credits & Description

Agency: 215 McCann
Client: San Francisco Giants
EVP, Business Operations: Mario Alioto
VP, SFG Productions: Paul Hodges
VP, Marketing & Advertising: Danny Dann
VP, Brand Development and Digital Media: Bryan Srabian
VP, Creative Services and Visual Identity: Nancy Donanti
Sr. Marketing & Advertising Project Manager: Kara Gilmore
Production Company: Avocados and Coconuts
Executive Producer: Dalia Burde
Producer: Rachel Serada Barth
Production Manager: Bijan Rafie-Tari
Director: Brandon Loper
Director of Photography: Donavan Sell
VFX: Everson Digital
Flame Artist: Mark Everson
Sound Design: 740 Sound
President & Executive Producer: Scott Ganary
Producer: Jeff Martin
Sound Designer: Chris Pinkston
Music: Stock Music
Crawford: APM
McCutchen: FirstCom
Panik: FirstCom
Pence: APM
Posey: FirstCom
Mix: One Union Recording
Senior Engineer: Eben Carr
Published: March 2018
For 60 years, the San Francisco Giants have been the embodiment of everything that makes their city unique—from memorable characters to absurd coincidences; from unexpected successes to traditions that seem to appear overnight. When it comes to baseball, it doesn’t get more SF than the Giants.
The brand campaign includes outdoor elements and five 30-second spots titled “If I Weren’t a Player,” each featuring a Giants team member (Brandon Crawford, Joe Panik, Hunter Pence, Buster Posey, Andrew McCutchen) humorously and realistically conveying how even if he weren’t playing on the team, he would still be a Giants fan.
If Brandon Crawford weren't a player, he'd be the associate manager of a local health food store and a die-hard SF baseball fan.