Sanderson Farms Film Penguins by BBDO Atlanta

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Penguins

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Industry Sausage and meat products
Media Film
Market United States
Agency BBDO Atlanta
Chief Creative Officer Robin Fitzgerald
Creative Director Mike Hanley, Craig Miller, Patrick Lindsey
Production @radical.media
Director Steve Miller
Released July 2018

Credits & Description

Category: Food
Media: Film
Brand: Sanderson Farms
Agency: BBDO
Geo: United States
Advertising Agency: BBDO Atlanta, USA
Chief Creative Officer: Robin Fitzgerald
Senior Creative Director: Mike Hanley
Creative Director: Patrick Lindsey
Group Creative Director: Craig Miller
Chief Strategy Officer: Tricia Russo
Associate Head of Strategy: Nigel Tribe
Senior Director: Tami Oliva
Account Director: David Welday
Executive Producer: Jenny Russo Novak
Director: Steve Miller
Production Company: Radical Media
Editor: Adam Leibowitz / Beast
VFX: The Mill
Sound: Heard City
Published: July 2018
Synopsis:
We never freeze our chicken.
This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign, created by BBDO, Atlanta, focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.