Sanderson Farms Film Penguins by BBDO Atlanta

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Industry Sausage and meat products
Media Film
Market United States
Agency BBDO Atlanta
Chief Creative Officer Robin Fitzgerald
Creative Director Mike Hanley, Craig Miller, Patrick Lindsey
Director Steve Miller
Released July 2018

Credits & Description

Category: Food
Media: Film
Brand: Sanderson Farms
Agency: BBDO
Geo: United States
Advertising Agency: BBDO Atlanta, USA
Chief Creative Officer: Robin Fitzgerald
Senior Creative Director: Mike Hanley
Creative Director: Patrick Lindsey
Group Creative Director: Craig Miller
Chief Strategy Officer: Tricia Russo
Associate Head of Strategy: Nigel Tribe
Senior Director: Tami Oliva
Account Director: David Welday
Executive Producer: Jenny Russo Novak
Director: Steve Miller
Production Company: Radical Media
Editor: Adam Leibowitz / Beast
VFX: The Mill
Sound: Heard City
Published: July 2018
We never freeze our chicken.
This summer, Sanderson Farms is launching a new advertising campaign designed to explain the brand’s common-sense approach to raising chickens. The campaign, created by BBDO, Atlanta, focuses on freshness, value, and, well, the fact that chickens aren’t vegetarian, in a series of three spots. The catch is, the one doing all the conversing is a chicken.