Sandy Hook Promise Film Tomorrow's News by BBDO New York, Smuggler

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Tomorrow's News

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn
Associate Creative Director Bianca Guimaraes
Creative Director Peter Alsante
Copywriter Tom Kraemer
Agency Smuggler
Director Henry Alex-Rubin
Released December 2017


One Show 2018
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Public Relations Media Relations Bronze

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Sandy Hook Promise
Agency: BBDO
Geo: United States
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Creative Director: Peter Alsante
Associate Creative Director: Bianca Guimaraes
Copywriter: Tom Kraemer
Group Executive Producer: Julian Katz
Junior Producer: Molly Ross
VP Account Director: Lindsey Cash
Account Director: Cailin Gibbons
Senior Planner: Ben Bass
Junior Communications Planner: Michael Schonfeld
Influencer Manager: Lucy Bennett
Production Company: Smuggler
Director: Henry-Alex Rubin
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Drew Santarsiero
Line Producer: Cat Restepo
DoP: Nathan Wilson
Chief Operating Officer: Andrew Colon
Editorial Company: Work Editorial
Executive Producer: Erica Thompson
Producer: Chris Delarenal
Editor: Ben Jordan
Assistant Editor: Winter Brihn
Telecine Company: Company 3
Telecine Artist: Tim Masick
Conform / Finish Company: Blacksmith VFX
Audio Finishing: Heard City
Mix Artist: Eric Warzecha
Executive Producer: Sasha Awn
Producer: Andrea Lewis
Published: December 2017
In honour of the five-year anniversary of the tragedy at Sandy Hook Elementary School, Sandy Hook Promise has launched a thought-provoking new PSA that illustrates how tomorrow's news can be reshaped by today's actions, and reframes the notion that gun violence is unavoidable. The film, 'Tomorrow’s News', was created by BBDO New York and follows the success of last year's "Evan," which has received over 150 million views and helped reshape the conversation on gun violence prevention.
A school shooting is expected tomorrow, but you can help change #TomorrowsNews.
Entry Summary
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary shooting, which occurred in Newtown, Connecticut, USA, five years ago. The group believes gun violence is preventable when you know the signs of someone who might become a violent offender.
With 93 people killed daily by guns in the U.S., many feel helpless in the fight against gun violence. So, Sandy Hook Promise wanted to empower students, parents and teachers by telling them they can stop the next shooting if they know the warning signs.
Worth noting is that this film first aired in December, 2017 — two months before the recent, tragic shootings in Parkland, Florida.
Brief Explanation
Our online film, “Tomorrow’s News,” shows a fictitious TV news report about a shooting expected to happen tomorrow. In the film, witnesses, first responders and acquaintances of the shooter all speak about the tragedy in the future tense, to stress the shooting’s preventability.