Sane Film #glitch by Rees Bradley Hepburn (RBH)

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency Rees Bradley Hepburn (RBH)
Released July 2016


Roses Creative Awards 2017
MISC Charity Advert Silver
Digital Online Video/ Film/ Viral Advert Bronze

Credits & Description

Agency: Rees Bradley Hepburn Ltd
Client: Sane
This online film was part of a campaign to help destigmatise mental illness, leveraging World Mental Health Day for maximum impact. Released on the charity’s Facebook page and website, it increased Facebook page likes by 599%, page actions by 386% and video views by 5,654%.