Sanoma Magazines Film CITY NEEDS MORE GREEN by Hasan & Partners Helsinki

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CITY NEEDS MORE GREEN

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Industry Newspapers
Media Film
Market Finland
Agency Hasan & Partners Helsinki
Director Hobby Film, Oskar Bard
Art Director Ossi Honkanen
Copywriter Eka Ruola, Timo Iivari
Producer Anna Persson, Talvi Digital, Ville Lepistö
Editor Henri Pulla
Production Hobby Film
Production Talvi Digital
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: SANOMA NEWS
Product/Service: NEWSPAPER
Agency: HASAN & PARTNERS
Production Company: HOBBY FILM, Stockholm, Helsinki, SWEDEN, FINLAND
Production Company: TALVI DIGITAL, Stockholm, Helsinki, SWEDEN, FINLAND
Date of First Appearance: Dec 1 2010
Executive Creative Director: Eka Ruola
Creative Director: Eka Ruola
Copywriter: Timo Iivari/Eka Ruola
Art Director: Ossi Honkanen
Agency Producer: Johanna Leppänen
Advertiser's Supervisor: Carolin Lilius/Terhi Vaalavuo/Sari Jussila
Producer: Anna Persson/Hobby Film/Ville Lepistö/Talvi Digital
Director: Oskar Bård/Hobby Film
Editor: Henri Pulla
Animation: Teemu Kutvonen
Account Manager: Gustaf From
Director Of Photography: Kjell Lagerros
Editing Company: Talvi Digital
Other Credits: Juhani Karlsson/Teemu Kutvonen/Jani Saastamoinen/Mikko Löppönen

English Description
Helsingin Sanomat, the biggest newspaper in Finland, launched a campaign that presented a virtual suggestion box for people to come up with ideas on how to make their city better. Helsingin Sanomat wanted to underline it´s role as an instrument for its readers to get their opinions out.This film is an invitation for the audience to come and share their initiatives on the site. In the film we see a famous Finnish conductor Leif Segerstam "playing" the cars away from the city and bringing trees in. In the end of the film we see him typing his initiative on the site.