Sanoma Magazines Film MANY WAYS TO READ HELSINGIN SANOMAT by Hasan & Partners Helsinki

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MANY WAYS TO READ HELSINGIN SANOMAT

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Industry Newspapers
Media Film
Market Finland
Agency Hasan & Partners Helsinki
Art Director Ossi Honkanen
Copywriter Eka Ruola, Timo Iivari
Production Also Starring Helsinki
Director Nalle Sjöblad
Producer Ville Salminen
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: SANOMA NEWS
Product/Service: NEWSPAPER
Agency: HASAN & PARTNERS
Production Company: ALSO STARRING, Helsinki, FINLAND
Date of First Appearance: Jan 10 2011
Executive Creative Director: Eka Ruola
Creative Director: Eka Ruola
Copywriter: Timo Iivari/Eka Ruola
Art Director: Ossi Honkanen
Account Supervisor: Gustaf From
Advertiser's Supervisor: Carolin Lilius/Terhi Vaalavuo/Sari Jussila/Meri Asikainen
Producer: Ville Salminen
Director: Nalle Sjöblad
Account Manager: Johanna Leppänen
English Description
This film was part of a website where people could order a subscription Helsingin Sanomat daily news to all terminal devices. In the film we showed concretely how the newspaper can be read: with an iPhone, iPad or a computer – in addition to the traditional paper version. We see in the film how the main character folds the newspaper to the size or form of the new instruments.